The Centre for Brand Analysis ('TCBA') is dedicated
to understanding the performance of brands. It provides market intelligence
to companies, agencies, investors and other stakeholders
on the status of brands.
There are many ways to measure brand performance. TCBA does not believe
in a one size fits all approach, instead it offers a range of tailored
solutions to ensure the metrics investigated and measured are relevant
and appropriate. TCBA administers the Superbrands, Business Superbrands
and CoolBrands selection process on behalf of Superbrands (UK) Ltd.
TCBA utilises its extensive relationships within the business community,
working in partnership with relevant third parties where appropriate,
to access pertinent opinions and data. For more information contact
Stephen Cheliotis on 020 7079 3317 or email: stephen.cheliotis@tcba.co.uk
The full TCBA website will be launched
soon...