The Centre for Brand Analysis (TCBA) undertakes a wide range of brand evaluation and strategy projects across both business-to-consumer and business-to-business sectors.

 The Centre's audit and consultancy services help shape brand, marketing and business strategies, enhancing brand reputation and underlying business growth.

 In addition to this core focus, the Centre also provides services to marketing agencies, including the development of intellectual property and indices that help drive their planning process, new business outreach and fame.

About The Founder

  Director and Chief Executive The Centre for Brand Analysis

Director and Chief Executive
The Centre for Brand Analysis


Stephen Cheliotis heads up TCBA and is a leading brand consultant, providing strategic advice to both established and challenger brands. As a recognised expert, he is a regular commentator on branding for media including CNN, the BBC and Sky. 

Stephen has helped build Superbrands into a powerful name across the UK and Europe, and continues to independently chair the UK Consumer Superbrands, Business Superbrands and CoolBrands Councils.