Our Clients
Click on any of the clients listed below to view their case studies
Our Clients:Dermalogica
We undertook an analysis of the Dermalogica brand in the UK. This included understanding the opinions of key internal & external stakeholders, evaluating their existing PR and marketing activity, identifying key issues affecting the brand, and citing case studies and other relevant examples that could be applied to Dermalogica’s marketing. In conjunction with The Writer we also undertook a brand language analysis of Dermalogica’s marketing materials.
“The Brand Audit undertaken by the Centre for Brand Analysis on our behalf, was exceptionally useful in helping us gain an understanding of how our brand is actually perceived in the marketplace, by our consumers, trade customers, key influencers and our own staff. Having a third party conduct the analysis helped overcome the myopia that comes from working so close to your own brand – and has left us with some key areas to focus on and refine. All in all, a very worthwhile and satisfying exercise – that will contribute greatly to our forthcoming strategic planning sessions.” Marketing Manager, Dermalogica.