Major brands worked on include: Coca-Cola, Microsoft, Barclays, Shell, Lipton Ice Tea, Motorola, Purina, Tetra Pak, Dermalogica and Grant Thornton.
Smaller challenger brands worked on include: Cawston Press, Tatty Devine, TM Lewin, Turtle Wax, Winning Pitch, Grundig, Richard Burbidge, Kelkoo and Co-Operatives UK.
TCBA also works for agencies – such as, Brandhouse, Exposure, Gravity London, the Gild, Edelman and Cubo – and institutions – such as The Institute of Travel and Tourism and the BOSS Federation.
We’ve delivered insight presentations to hundreds of brands from Virgin Group to American Express and from Beck’s to the Institute of Chartered Accountants.
TCBA operates the following annual indices:
For Superbrands UK
CoolBrands is an annual initiative to identify and celebrate the UK's coolest brands. Since 2001, the survey has been canvassing the views of opinion formers and consumers to produce an annual barometer of the nation’s coolest brands. Brands do not apply or pay to be considered.
TCBA’s Stephen Cheliotis chairs the independent and voluntary expert council, creates the shortlist of brands to be rated, manages the consumer research and produces the overall indices that determine which brands achieve CoolBrands status.
For Superbrands UK
Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and business-business brands in Britain. Brands do not apply or pay to be considered for Superbrand status; rather the accolade of Superbrand is awarded after a rigorous and independent selection process managed by TCBA.
TCBA compiles the shortlists, convene the independent and voluntary expert councils and manage the consumer voting processes before creating the final rankings for both programmes.
For the MAA
The annual projects explore the role of entrepreneurialism in larger businesses, shifting the debate beyond start-ups and fast growing SMEs. The project helps stimulate an exchange of views by identifying current best practice, reviewing which major businesses operating in the UK exhibit entrepreneurial outlook and output.
Stephen Cheliotis chairs a panel of leading business leaders, investors, entrepreneurs and academics, whose collective views are turned into the ratings that act as the lynchpin for the wider debate.